In less than 45 minutes, learn why you need some sort of presence on YouTube and discover how you can leverage YouTube marketing in your business and make $500 to $1000 monthly on YouTube.
Established in 2005, YouTube is one of the first global social networks around, and its relevance continues to do nothing but grow. The video content posted, viewed, and shared on YouTube can be watched on desktops, laptops, notebooks, and smartphones, any time of day or night. YouTube attracts a larger range of demographics across all ages, hobbies, interests, and careers than any other social media platform, and YouTube videos can generate high search engine page rank. If that's not enough, the combined audio/visual makes content more memorable than plain written text.
Today, around 87% of online marketers use video content. One-third of online activity is watching videos. 92% of mobile video viewers share the content they watch. When given the choice, 59% of executives will choose video content over written articles. Video drives a 157% increase in organic traffic from SERPs. The click-thru rate of emails with videos is 96% higher. Content retention increases from 10% to 95% when comparing the video to text.
Users spend 88% longer on websites with video. Blog posts with video attract 3x more inbound links. Adding video to ads increases engagement by 22%. And 85% of businesses have in-house staff who curate video content, which shows you how important all your competitors think video marketing is. I hope that settles it. You obviously need to be marketing on YouTube.
What You'll Learn:
Introduction: The Numbers Speak for Themselves
As the demand for quality video content increases, YouTube continues to gain more subscribers. Below is a closer look at some of the benefits of creating an organic video marketing strategy.
Worldwide, YouTube has over 1 billion users (yes, a billion) and a whopping 30 million of them watch videos every day. An astounding 5 billion videos are viewed each day, totaling over 500 million hours of daily viewing. Over 300,000 new videos are uploaded daily. 80% of people ages 18 to 49 regularly watch YouTube videos. Over 50% of YouTube videos are viewed on mobile devices. The average mobile viewing session lasts 40 minutes, so there's an amazing opportunity to connect with your audience there.
YouTube Marketing Goals
Establishing marketing goals is critical to the success of your YouTube marketing. Countless entrepreneurs and businesses have set up a YouTube presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of YouTube presence or strategy, you need to establish clear marketing goals.
Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. 'I want to increase my social following' would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. 'I want to gain 1,000 likes by Christmas' is an example of a good goal. It's specific, measurable, and certainly attainable.
- Getting Started On YouTube
It is tempting to simply copy and paste the About section of your website on YouTube and your other online platforms, sales sites, and social media channels. However, it is important to write unique descriptions for each of your online descriptions. This minimizes the amount of duplicate online content, but it also ensures you take the time to write a unique description relevant to the purpose of each online profile. For example, your YouTube description should touch on the value you plan to add with your Channel.
- Content & Optimization Strategy
Before you begin creating your video content, you want to develop a video content strategy. Avoid the common temptation to just post about your products and services, and consider how you can create relevant video playlists which will meet a wide range of your target audience's needs. Yes, this can include sales, but it's time to think outside the box. Posting just a handful of relevant and high-quality videos is always better than posting a high volume of useless videos. Use any combination of the ideas below as inspiration as content your customers will engage with.
And Much More!