In this video you gonna learn, How to use retargeting marketing strategies professionally to bring back prospects and convert window shoppers into buyers.
Statistics show that, in general, only two percent of prospects convert. The other ninety-eight percent leave and may never come back to your site. This means that any money you've invested to get people to visit has been lost. That can quickly add up to a lot of wasted money.
There may be hundreds of reasons why a potential customer may not make a purchase. With such a high percentage of people leaving your site, each with their own reasoning, is there any way to get them back without reinvesting more money into new clients? The answer is - yes. And this is what we call retargeting.
Retargeting marketing is gaining more and more popularity with website owners. In fact, I'm sure you've run into retargeting ads targeted towards yourself. And the best news about this? You can do it for your own website for just pennies.
What You'll Learn:
Introduction and Recommended Retargeting
Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We'll talk about the basic concepts of how retargeting works, and you will get to see the retargeting network that we recommend.
Whenever you set up any retargeting campaign, the biggest question that you should ask yourself is: How frequently should I show ads to potential buyers? In other words, how much is too much? You don't want your ads to become annoying as that can actually hurt your brand. While it is always good to test, I'll show you the exact frequency recommended to help jumpstart your campaign.
How to Increase Your Conversions
Before we jump in and show you how to create a highly-targeted campaign, it's crucial to understand the strategy behind it and how exactly it raises your conversion rates across the board. You will learn to give people what they want in order to get what you want. In other words, the more specific you are, the better your conversion rate will be.
Frontline Retargeting Strategy
The frontline retargeting strategy will cover two different aspects: people who leave your front sales page, and your lead magnets. While you can simply focus on retargeting people who leave, using this strategy will allow your conversion rate to explode!
Deep Funnel Retargeting
In the world of retargeting marketing, this strategy is often overlooked. Many times, people tend to just focus on prospects, but in this case, we will be focusing on customers who have already put their trust in you. In fact, selling to these types of people is easier, although it requires different actions.
Creating ads for retargeting is going to be very different from creating regular ads since these ads focus on people who have already visited your website. In this video, we will cover that as well as several other things, including how certain ads will help increase your conversion rate and how to cheaply get high-quality ads created specifically for you.
Account Overview and WordPress Integration
Once you have learned the fundamentals and strategies on how to set up your retargeting campaign, we will show you how to get started with a real live targeting network. You'll learn how to set up your account and how to integrate your WordPress.
Create Your Retargeting Segments
In this video, we'll cover how to create highly targeted retargeting segments. The more specific your segments are, the higher your conversion rate will be. Simply follow me step-by-step as I show you the best way to succeed.
Create Your General Campaign Properly
Congratulations! At this point, you have reached the end of the video series. After creating your segments, it's time to create your general campaign to help your kick start the retargeting process.
And Much More!